Marketing can boost business growth, but if you don't have a strategy, it's time to develop one. Once your market and business idea are established, you’ll need to find a digital marketing strategy that would attract and convert potential customers. A powerful marketing strategy should include a variety of marketing tactics, such as advertising, social media campaigns, and online advertising. Your marketing strategies will help you to identify how to reach your target audience and identify obstacles and opportunities that could affect the business in any way. Here are marketing strategies your business should look into in order to grow:
Creating informative content for leads and customers is an essential part of marketing, and blogging is an important part of your content marketing strategy. Research has shown that marketers who use blogs get more than twice as many leads as those who do not. More importantly, marketers who publish valuable content are able to generate positive returns on their marketing efforts.
Social Media Marketing
In some cases, social media accounts serve as both a marketing tool and a sales platform. Social platforms are so popular that they can grow your fan base and increase revenue. You can communicate with customers, share information and promote new products, all by using a handy tool to manage your social media accounts.
Popular platforms include Pinterest, Twitter, LinkedIn, Reddit, and Snapchat, but which platforms you include in your social media marketing strategy depends on who your target audience is and the type of content you are delivering. If your marketing is media-focused, Facebook, Instagram, and Pinterest should be part of your social media marketing strategy. For digital marketing strategies that are blog-based, sharing them on Twitter and LinkedIn or Reddit will work well if you keep finding discussions related to your product on these platforms.
Facebook is the undefeated king with more than 2 billion monthly users, and it is the most popular social media platform in the world. At this point, this social media platform has become a staple when it comes to increasing online visibility through organic social posts.
Using Facebook Ads is an excellent option for social media marketing, as you can target your ads to a specific audience.
Instagram follows with over 500 million monthly users, and its social engagement rate is 58% higher than Facebook.
Email marketing campaigns are critical to cold reach strategies. Because consumers receive multiple emails from marketers every day, you need to create a plan that stands out from the rest and turns leads into customers.
First, your emails should have a responsive design that can be read on both desktop and mobile devices and should be personalized for each recipient. With the right tools, you can access analytics and find out how many people have signed up to read your email and have unsubscribed.
Companies that use video in their marketing strategy are seeing annual revenue growth of 49% compared to companies that do not use it. Video is a fast and effective way to share content with your audience. Show your customers exactly what your product can do for their business, and show them what you are doing.
Since video is becoming an integral part of your content marketing strategy, your business should benefit from it. Platforms like Drift Video provide space for B2B video marketing strategies while supporting video chats. The result is a much more effective and efficient video strategy for both B2C and B2B marketing campaigns, whether in the form of content, videos, or both.
Search Engine Marketing
Invest in Search Engine Marketing (SEM) to increase your organic traffic through SEO, especially with regard to product search. Since 35% of all product searches take place on Google, it is crucial to use search engines to appear on the results page.
Before investing in a Google ad campaign, make sure you have the right tools to guide you.
By optimizing the digital content you share on your website, blog, or YouTube channel, you can have the search engines direct your content to users' search results pages. SEO allows you to increase organic traffic to your websites and place it higher in search results.
Webinars are so catchy because they address exciting topics and allow viewers to see what your product can do. They are a platform for companies to share knowledge and generate leads, and they can be encouraged by recording the show so that they can be seen later. According to a recent survey, 58% of marketers use webinar marketing, and 35% believe it will be of great importance in the future.
Account-based marketing is the concentration of marketing resources from the perspective of an individual and not on a company-wide strategy.
More than 60% of companies plan ABM campaigns to take advantage of several benefits. Specialization allows a single prospect to focus on a business, and it is easier to create orders and reports when the marketing campaign has a traceable ROI. ABM also shortens the sales cycle and consolidates relationships with existing customers by focusing most resources on the needs of these customers.
Managing a comprehensive marketing plan for a small start-up is hectic, and in some cases, outsourcing marketing is a smart move. With a third party, you can enjoy the full competence of a marketing professional at a lower cost. The expert also gives you an ideal example of your marketing strategy and lets you guess the future.
This is an excellent platform for converting leads into customers and helps you interact directly with potential leads and customers. B2B event marketing uses offline marketing, and it's a great way to help by interacting directly with a potential lead or customer.
Since the average CMO spends 24% of their budget on event marketing, this should be considered a strategy for your business. There are several ways to use event marketing, the first of which is to register, issue and generate leads. The second is where executive conferences are held and address the need to increase brand awareness and establish a presence in your industry.
Podcasts are a great way to get insights into your marketing strategy and spread information about your company's products. The best thing about podcasts is that you use other people in your audience while you're still marketing your business. The podcast features content and company representatives explaining the solutions you are offering.
You also establish your online competence and receive confirmations from various target groups, as well as information about your company's products and services.
Google Business is a platform where consumers can search for your business through the Google and Google Business Listing search engine. The platform is free and should be part of your digital marketing strategy as it helps you manage your profile on the Google platform. With this profile, your company can take advantage of Google's listing and publish its business information, such as name, address, telephone number, email address, and more.
The platform also provides insights that can be used to know how people find your business online and where they come from.
This social media platform allows you to share business photos and videos, as well as information about your company's products and services.
Business blogs allow you to add personality to the material you roll out, and by creating backlinks on your blog, you increase traffic to your website. Backlinks are also part of other digital marketing tactics because they deliver content that takes you back to a website and other sites.
Guest blogging is an effective way to create backlinks to your blog and improve your search engine ratings. Technical SEO refers to improving the technical aspects of your site to improve its ranking with search engines like Google, Bing, and Yahoo.
Therefore, optimizing your website to become crawlable, fast, and secure will improve your marketing strategy.
Sales Engagement Platform
The purpose of SEP is to help the sales team deliver high-quality interactions and thus present the band to a wider audience of potential customers as well as new customers and potential partners. One example of a sales platform like SEP is Salesforce, which is critical for email tracking and CRM. Marketing can be combined with sales productivity tools to reduce downtime and increase efficiency. Different tools serve different purposes, such as activating video calls, conferences and webinars, and creating lead tools.
Measure Your Results
Although there is no consistent formula for measuring sales productivity, several measurements can be used to check whether your B2B marketing strategy is working. For example, the conversion rate is an excellent measure of the sales productivity formula. However, optimizing your sales and productivity tools should require careful calculations. A good understanding of what can be achieved with a sales productivity formula can create some confusion.
Knowing your conversion rate helps you identify which marketing strategies generate the best leads and which require more work and which do not.
Focus on forecasting or vendor estimates of your future sales. Good revenue forecasting software helps you to redirect future resources to generate more revenue.
Leverage Your Data
With regard to marketing experience, it is important to invest in the right data management tools for your marketing strategies, such as data analysis and data protection. As the marketing backbone, you should consider other tools to protect and manage your data for a seamless marketing experience.
Big data changes the way we work, including marketing, and using your data will help you improve the quality of your leads.
Hire a Marketing Operations Consultant
A marketing consultant understands what your business needs to scale and maximize business growth. At Universal Creative Solutions, our marketing operations consulting services aim to equip businesses to better leverage their resources. We can help you build the right strategies that your business needs. Contact us for a free consultation.