An entire marketing department for the cost of a marketing director.
Here at Universal Creative Solutions, we hold ourselves to a high standard. We believe in humankind's ability to achieve its full potential, and we are proud to be able to help them on their journey to self-actualization. We provide marketing consulting for companies across the globe. Our marketing consultants create and implement effective marketing strategies and see it through to its success. We offer customized marketing plans for organizations of all sizes. We believe that our cutting-edge marketing strategies and data-driven marketing consultation can help any business succeed. Our mission is to join you where you're at in your journey and help you reach your destination.
What is a Marketing Consultant?
Marketing consultants are able to bring value to or create a strategic marketing plan to help you start, grow, or pivot your business in accordance with your goals and market trends. If you want to expand your company's reach and generate leads and sales, outsourcing your marketing efforts may be the best route for your organization. Marketing consultants can lead or expand your team to ensure you have the capabilities, data, and tools to achieve your return on investment and / or revenue goals.
A marketing consultant works as a skilled outside advisor for companies.. A valuable marketing consultant will identify the best marketing mix for the company, along with a marketing plan and a marketing message. After successfully implementing a marketing strategy, marketing consultants will track the company's progress. By monitoring the results of their work, consultants can modify and optimize the marketing strategy until the data shows the company's marketing efforts are getting the best results.
A marketing consultant can be of use to both small companies without a marketing expert, and large ones that already have a marketing department. A fresh set of eyes can be just what your company needs. Marketing consultants work closely with a company and its marketing team with the aim of developing brand awareness or product promotion.
Why Hire a Consulting Firm for Marketing?
Business owners are often skeptical about hiring a marketing consultant. They wonder if they can trust a stranger to have their organization’s best interests at heart. But if you want a precise and effective marketing strategy, hiring a marketing consultant is the single best thing you can do for your company. Here are a few reasons you should look into in getting professional marketing help by hiring a marketing consulting firm:
✔️Marketing consultants are experts in their field. Marketing as a field is changing by the minute. Marketing consultants have a lot of knowledge in various industries. They know the latest marketing trends and keep themselves updated on the most effective marketing strategies for each niche.
✔️Hiring a marketing consultant can be more cost-effective than hiring a new employee. Some businesses don't need employees working on their marketing full-time. It's much more cost-effective to hire a marketing consulting firm on an as-needed basis. It's essential for businesses with tight budgets not to waste resources on hiring unnecessary employees when those resources can be better spent elsewhere.
✔️Marketing consultants have the needed experience. They know which marketing strategies work well. While you may be able to develop a marketing plan that will improve your sales, a marketing consultant will likely be five steps ahead of you. If you utilize your marketing consultant's expertise, you will see much quicker results and return on investment.
✔️Practice makes perfect. Every marketing consultant that's been in the field for a while has learned from their mistakes. This is one of the best benefits when hiring someone with years of experience in a specific field. You'll avoid the expenses of the trial and error period. The consultant's already been there and tackled the best ways to improve a variety of businesses.
✔️Gaining a new perspective on your business. We often can't see the forest for the trees when we're looking at our own business. Hiring a marketing consultant can help you gain new insights into what makes your company unique. Marketing consultants can use their experience to point you to the gaps in marketing your company can fill and how to fill them.
5 Ways a Marketing Consultant
Can Help Your Business Thrive
4. A marketing consultant will help you generate more leads.
A lead is an individual or an organization interested in your product. Someone who shows an interest in your product is more likely to leave an email or a phone number for future contact. A well thought out marketing strategy is going to generate a lot of leads. Skilled marketing consultants know the most effective way to generate leads. We can identify why you're not getting enough leads and find a proper way to fix the problem.
5. A marketing consultant can help your company convert leads to sales.
Leads are only useful if they lead to sales. Some of the reasons leads may not convert well are low-quality leads or a poor conversion process. A marketing consultant can look at the conversion process with a critical eye and see where the problem comes from. It's often useful to have someone who's not an employee of your business take a look at conversion rates. A more distant and unbiased look may be just what your company needs to establish corrected processes.
1. A marketing consultant can help you differentiate your company from competitors.
Many organizations struggle to differentiate themselves from the competition properly especially when the customer is not the main focus. This often ends in competing for the lowest price, which is not a way to grow your business. A consultant is there to help you define what makes your business unique and different and how your business benefits the customers over the competing businesses.
2. You can focus on other aspects of your business.
No one can do it all. As a business owner, you often have too much on your plate, which can result in putting marketing on the back burner. If you have a marketing consultant you can trust to do the best for your company, you can devote your time to other projects and still reap the benefits of marketing effectively.
3. A marketing consultant will build you the most effective marketing strategy.
Your company needs a solid, effective marketing strategy. Strategy always comes before the process. Without an adequate marketing strategy, tactics and implementation are a waste of resources. A skilled marketing consultant will spend as much time as needed to build the right strategy for you. We can implement the correct strategy before new marketing goes live or integrate new strategies while active plans have been launched.
How We Approach Marketing Consulting
We have a detailed plan of action in how we approach marketing consulting with our clients. Every organization is different and has different needs and goals. We acknowledge that. Our flexible plan of action is semi-structured, which means it can be adapted to fit your exact needs.
Before creating a marketing strategy, we ask each client these three critical questions:
- Who are you?
Before we try to put in place any marketing strategy, we need to learn about your company and products. What does your company stand for? What do you provide for your customers? What makes you different from your competitors? Ultimately understanding why you do what you do allows us to market your products and services more effectively. We learn what makes you unique and craft a marketing plan that clearly communicates those values to the customer.
- Who are your customers?
After learning about your core values, it's time to switch our attention to the most important part of your business - your customers. Who are they? What do they expect from your product or service? How do they view your company? We will conduct thorough research on your target market and learn as much as we can about you customers to inform every step of the strategy.
- What are your goals?
Before implementing a marketing strategy, you should set clear, quantifiable goals for your company. These goals are used to measure the success of your marketing efforts later on. We work with you to create attainable, yet ambitious goals. We make sure they are specific enough and that they can be measured. We take a detailed look at the success rate of your current marketing strategy and see what needs improvement. Do you want more leads? A bigger return on investments? Better brand recognition? Or simply more revenue? If we clearly understand your organization’s goals, we can ensure the success of marketing in the long run.
Our Marketing Consulting Success Stories
Here at Universal Creative Solutions, we pride ourselves on our ability to aid companies in reaching their full potential. We believe everyone can grow and improve. We approach problems with our three core values in mind - altruism, imagination, and dynamism. We do not doubt that these values, when combined with our marketing consultants' skills and professionalism, will deliver us the desired results.
In a relatively short time, we increase client ROI from 7:1 to over 20:1. We accomplished this without any additional labor costs or employees. Along with ROI increase, this company has seen a more than 100% growth in revenue. These trends continued even through a pandemic as our continued strategy adjustments allowed them to maximize market share without additional spend when competitors were pulling back.
Marketing Consulting
Services We Offer
Marketing Operations and Automation
Marketing operations and automation simply mean a more efficient, transparent, data-driven view of marketing. The future of market strategy is in data. While marketing is, and always will be, a creative pursuit, it's equally as important to know how to track the success of your marketing efforts. We are firm believers in efficient, cost-effective marketing strategies.
Our company devotes a lot of time and resources to educating our marketing consultants on the best marketing operations and automation practices. We implement integrated marketing tracking systems to test marketing strategies. We consistently test new marketing channels and improve existing ones through conversion rate optimization. Goal-tracking is of utmost importance to our company. We track the success of our marketing campaigns closely and improve upon them until they deliver optimal results. We offer marketing automation software consulting services, where we explain in detail how each automation software works and how to interpret the data and analytics properly.
Marketing automation results that your company can expect:
We make a detailed plan of action with the knowledge we have accumulated. We work with you and your employees because we know how important it is for everyone to understand the shared goals and pathway to success. We create the optimal marketing strategy for your company.
Next, we put the marketing strategy into action. We waste as little time in planning as possible to ensure your money has the best chance for return on investment.
We track the effectiveness of the new marketing strategy. We look at data and compare it to our goals. Marketing is always evolving, so we will keep tracking what is working and not working to optimize for the best results.
We use data to identify opportunities in areas that may not be so obvious. With marketing research, we can detect new or evolving fields, services, or products to invest in.
A company's marketing strategy needs to align with their core values and business goals. With proper marketing operations, we can look at your data and how it aligns with the goal of the company. Realigning your marketing strategy will ensure that you are presenting your business in a positive light while maintaining its core values in mind.
Content Strategy Consulting
No marketing mix is complete without a quality content strategy. The goal of an effective content strategy is to establish trust, which will drive your audience to become leads and leads to become sales. The content you produce ties into your brand marketing and recognition. Your brand is only as good as the content you create, so it's imperative to know which type of content is best for you. Content marketing is here to help your content reach the right audience.
Before you can convert your audience into leads, you must build trust and a reputation for your business. You can do this effectively by tapping into your audience's needs with your content. That's where a content strategy consultant comes into play.
A content strategy consultant is there to help you come up with the most effective posting schedule along with essential content topics. Through research, a content strategist will learn about the structure of your offerings and related pressing topics in your industry. Once you know what your audience wants to learn about, you can tap into that pool of opportunities simply by answering their questions in a variety of formats.
Once you know what your content should cover, a content strategy consultant will help you deliver it most efficiently. You can deliver your content in many forms, and it's important to know which one is best for you at any given moment. You can publish it for free, gate it, and keep a paywall. A content strategist is there to help you decide when it's time to change up your content and to let you know if your content is delivering the intended results.
Our consulting packages include content marketing consulting along with content strategy consulting and content training. This strategy combination has proven most effective for successful brand management over the years.
Lead Generation and Return on Investment for Marketing Optimization
Leads are potential customers, so generating enough of them through your advertising is essential. By improving customer experience across marketing channels, you are increasing both lead generation and sales productivity. Our marketing consultants are skilled in recognizing which marketing practices work best to generate qualified leads. Through research, we have understood what makes them effective, what works, and what doesn't. You don't need to go through the trial and error period - we've already been there. Our years of experience have taught us how much customer experience across marketing channels matters.
We create a customized customer relationship management (CRM) system for our customers' individual needs. We can increase automation through affordable tools, which can help the company handle more leads and opportunities. This is a cost-effective way to manage leads because it does not involve increasing the size of the team and adding new employees until the growth requires it.
Return on investment is the most important part of assessing a marketing strategy. You want to know if you've invested wisely and if you can change elements of your marketing strategy to see greater returns. Our marketing consultants start this process by deciding which ROI tracking tools will best suit your needs. We compare the investment against generated leads and sales to establish which is the best system for improving. After implementing improvements, we track the changes and compare them with the previous results. Continuous adjustments are made to ensure ROI is kept at optimal levels.
Search Engine Marketing and Search Engine Optimization
Search engine marketing is often a pay per click model to advertise above or within organic ranking platforms such as Google or Baidu. It's an effective marketing strategy if used correctly. However, it's easy not to execute properly and can lead to wasted marketing investments on an ad the wrong audience will see. Our marketing consultants know how and where to market your business for optimal results. We know the importance of keywords, how customers are using them, how and when to include them in your strategy, and when not to use them. We keep up to date on the newest changes in search engines' algorithms and know what that means for advertising and organic optimization. And, most importantly, we know how to structure ads to grab attention and drive clicks from the right market. Our marketing consultants will track the success of your search engine advertising, tweaking it in the process. This will result in an optimal ad spend for your company, and you will finally see the amazing results of search engine marketing done right.
Search Engine Optimization is the optimal way to drive clicks to your website and content. It's different from search engine marketing in that you don't pay for an ad. The visitors come organically to your website by searching the keywords related to your business. Optimizing for the right keywords is a crucial process in search engine optimization. Our consultants know this. With their expertise, we will drive organic traffic to your website, which will, in turn, increase leads and sales. It will also increase your brand recognition and differentiate you from the competition, ultimately yielding amazing benefits.
Product Marketing
Product marketing is the process of bringing a product to the market, promoting it, and overseeing its success. Selling a product is usually not as straightforward as putting it on the market and waiting for sales to flood in. Our marketing consultants know this and have years of experience in success product/service launches. We know how to market a product correctly and have had great success in product marketing. We first focus on understanding the customers thoroughly. Since the customers are the ones who drive product demand and use the product, we work to understand likely outcomes based on customer / market trends. We follow a tried and tested process for all product marketing campaigns:
We take an analytic approach to potential customers. We ask ourselves who the product is designed for. We learn their explicit and implicit needs, what they want and expect from the product so we can focus on vital marketing messaging.
Once we know your customers, it's time for them to know how the product can help them. We show the benefits of what your product does and what makes it unique. When we understand what separates your product from the competition, we know how to position it.
After we secure the product's messaging, we start planning for the launch. We create a step-by-step plan that leads to a successful product launch and continued marketing efforts. This includes preparing company employees and creating product launch content - creating landing pages, blog content, and website updates that promote a successful product launch.
The last step is actually launching the product. While some think this step is the easiest, there's more to it than putting the product out there and waiting for results. Our marketing consultants oversee the launch as well as continued marketing efforts to make necessary changes for marketing optimization.
Brand Identity Development
Your brand identity is what separates you from other companies. Your brand is much more than a logo, a product, or a website. It's what your customers think of when they think of your business. It's the emotion your customers feel when they think of your organization and what separates you from the competition. Our marketing consultants know the importance of powerful branding.
We offer brand strategy consulting to companies interested in separating themselves from mediocre brands and becoming powerhouses. We do so by helping you find your purpose and clearly communicate it to the world. Your purpose is not what you're selling, it's what you're offering to the world to improve it for your clients. And it's what is going to make you a recognizable entity in the eyes of the consumer. We help you stay consistent on your branding strategy path. When customers see consistency, they know what to expect from you and build trust from the start.
We help you integrate strong emotions into your branding. Your brand becomes memorable once your consumers can tie it to the emotions they feel. We are here to help you with any brand identity development needs.
Social Media Marketing and Digital Marketing
We offer custom digital marketing packages that include your specific digital marketing needs and strategies to achieve your goals. Many companies underestimate social media. However, social media can be a very effective marketing tool when used in tandem with a strong marketing plan. Great social media marketing provides increased brand awareness, enabling greater conversions in a multitude of marketing channels.
Our marketing consultants are trained to help you achieve social media success for the widest possible brand boost. We help you come up with a compelling plan of action for your social strategy. With a strong social media presence, you can increase traffic to your website and raise your brand to another level.
Social media is also useful when creating a dialog between your company and your target demographic. Creating an open conversation between you and your customers is important, and it's now easier than ever. Our marketing consultants will teach you how to approach the conversation with honesty and an open mind. If you are open and honest with your customers, you will create a positive brand association, which will support your company's overall positive brand identity.
Digital marketing can be your company's secret weapon if used correctly. Our custom digital marketing packages come with any digital marketing advice you may need. This includes, but is not limited to, digital marketing for branding, lead generation, and digital marketing strategy and consulting.
Targeted Marketing
We use data analytics to determine your company's target demographic. Marketing to a targeted audience means marketing to those who are most likely to like and buy your product. Not spending your resources and time on areas that are unlikely to bring you profit means you will save money while achieving the same results. Our marketing consultants know how to target the right audience for your marketing strategy without missing potential opportunities in new and trending areas of your industry.
Our targeted marketing plan is well-thought-out and involves six key steps:
Marketing Strategies for Short-term and Long-term Goals:
Through years of experience, we have learned that a balanced approach between short-term and long-term goals yields the best results. Many of our clients came to us at a time where short term results are required. They would like to see a quick win and forgo sine discussion about the longevity of their company. After working with a variety of clientele, we have come to realize that, while you can't only focus on short-term results, only focusing on long-term goals may end up burning through revenue and time that could be in short supply.
When planning a marketing strategy, our marketing consultants ask clients to describe where they want to be in six months and where they want to be in six years.
To achieve the six-month goal, we audit existing systems and create a strategy for increasing ROI and converting leads. This can be done through a variety of pay per click advertising, events, and social media promotion.
To achieve the six-year goal, we shift our focus to the purpose of the company. What drives the owner of the company to do what they do, what obstacles they see, and what potential factors affect them? We help companies understand how to showcase their purpose through their content properly. We take a look at the big picture of what a company represents and see if there's a way to improve access to the market. Through content marketing, SEO, and a social media presence, an organization can leave a lasting impact on their audience.
Additional Marketing Consulting and Coaching Services We Offer
Product marketing is the process of bringing a product to the market, promoting it, and overseeing its success. Selling a product is usually not as straightforward as putting it on the market and waiting for sales to flood in. Our marketing consultants know this and have years of experience in success product/service launches. We know how to market a product correctly and have had great success in product marketing. We first focus on understanding the customers thoroughly. Since the customers are the ones who drive product demand and use the product, we work to understand likely outcomes based on customer / market trends. We follow a tried and tested process for all product marketing campaigns:
We offer creative consulting for companies who like to think outside of the box.
We offer you insights into the customer journey from research to purchase, and what that may mean for your new product along with expected marketing channels required.
We teach you the ins and outs of internet marketing and train you to do it effectively.
We offer insight into how to market your product or service efficiently and effectively.
We teach you how to showcase your company's purpose in a way that speaks to your customers.
We offer advice on what to look for in a great marketing team if you are looking to a new members or build out a full team.
We offer strategic marketing plans. Our strategic marketing consultants make a data-driven plan that will surely lead to success.
We look at recent data and analyze how it will affect sales in the future.
Universal Creative Solutions has worked with several organizations to sell, plan, and run national and international tours for public speakers and creatives in a variety of specializations.
Universal Creative Solutions also worked to produce creative works of art with a variety of artists from around the world. We plan, organize, and lead the teams to develop and successfully distribution their products. We also maintained a consulting role with regards to ongoing business development.
A wide variety of services to improve the performance of any project, department, technology, or team critical to your success.
Complete solutions for the most complex problems impeding growth, impact, traction, and any challenges in your way.
Our ground level implementation of operational strategies - from report to reality in no time flat.