Build Your Digital Presence: Increase Traffic to Your Website

2021.12.27 01:45 PM By Joshua Taddeo, Principal Consultant

Consumers and businesses are almost always online and on the move, and we want to reach them and see where they spend their time. When it comes to learning how to manage traffic on your blog, the sky's the limit. Here are some of the most promising ways to experiment with traffic to your website this year. 

developing marketing strategies that work

Defining Strategies

What is a digital advertising strategy, and how does it differ from traditional advertising strategies such as print, television, radio, and print advertising? Before you implement such a strategy in your company, it is important to understand how it differs from a strategy of “digital marketing.”

Marketing strategies are part of a company’s overall digital strategy, not just its digital version. To get a better understanding of what you might be getting involved in, this article will provide more information on the basics of marketing and the marketing strategies used by teams across a range of industries. 

Marketing Strategy

Let’s first define what a marketing strategy entails. A marketing strategy is a strategy to achieve specific marketing-related goals or goals that are focused on a specific area of your business, such as your website, social media presence, or online presence. 

Digital Marketing Strategy

A digital marketing strategy is one of the most important aspects of successful digital marketing. It helps a company achieve certain digital goals through carefully selected online marketing channels, paid, earned, and owned media. Different campaigns are tested to determine what works best for the target audience, and different types of information such as e-mail addresses, phone numbers, and other information are exchanged and tested.

SEO Strategy

seo strategy to increase website traffic

SEO strategies help to optimize search engines for your digital use. Using SEO helps your website to rank higher on Search Engine Results (SERPs) pages, and this will drive traffic in that direction. Read on to find out how SEO can best increase traffic to your websites and how you can take steps to achieve this. 

If you are serious about increasing traffic to your site, you should not waste your time looking for a quick hack to do this. It takes time to work on your SEO rank, and you will see the benefits of increasing traffic and improving your rankings gradually if you continually work on it. There are different types of SEO techniques on the internet. Employing the right techniques will help you develop a strategy to generate maximum traffic to your site. 

Email Marketing Strategy

One of the first things you need to get started with is email marketing. Email marketing is a great way to increase traffic to your website or blog and promote your offers. It also means that you need to create an email list of your market. The email list will help you increase traffic to your website, generate more leads, and improve the ROI for your marketing efforts. 

Paid Advertising Strategy

Another strategy to increase traffic to your site is a paid advertising campaign, better known as paid PPC. You can use PPC and social media advertising to increase traffic to your pages. 

Social Media Marketing Strategy

Social media is also a great place to promote other techniques that help increase traffic to your website. It’s a great place to increase brand awareness, increase your reach, and generate more traffic to your website. 

Strategy vs. Objective

There are two terms that are often used interchangeably: strategy and objectives, which are often misunderstood. As mentioned above, a strategy is an achievable, targeted set of steps that help you achieve a specific goal. Depending on the size of your business, your marketing strategy can include multiple moving parts with different goals. Marketing tactics or your objectives of any kind are specific measures you take in your strategy to help you achieve your final goal. If you are doing well as a company at the moment, but you do not have the target, you have to take into account the targets you have set yourself in order to be more likely to achieve them. In the face of all this, working with a strategy can sometimes be daunting. If you’ve ever felt overwhelmed by your marketing strategy, keep your focus on achieving your goals. 

Objectives are concrete, definable steps in your strategy that ensure that you achieve your goals. Your strategy is your goal, and it is an achievable, focused plan to get you to that goal. If you lose sight of your goals, you will fall behind and might not be able to achieve them.

Ways to Increase Traffic to Your Website

We have compiled a list of marketing strategies that will help you improve your digital presence and grow better by using some of the most important strategies to improve your SEO rankings and increase your site’s visitor count per month. 

Create a Buyer Persona

drive more traffic to your website with the right marketing strategies

The first step is to create a detailed buyer persona, and the best digital marketing strategy is based on that. With digital marketing strategies, you don’t need to know who you’re marketing to, but you do need to organize your audience segments by creating buyer personas. Each buyer persona represents your ideal customer and strengthens your marketing as a template for creating your customer persona.

Depending on the challenge your product or service solves, you should have a good idea of the customer’s goals and personality. You can roughly imagine this from your existing customer base. It is most relevant for B2B companies.

It is important to note that this information is not based on real data, as it makes assumptions about your target audience. If your marketing strategy is moving in the wrong direction, it is a sign that you are not marketing to the right people. You can reinforce this assumption by talking about the customer’s goals  and expectations for your product or service, as well as the challenges they face. When you talk about a particular customer, such as a customer service representative or account manager, you see the common challenges your audience faces.

building your online presence

Leverage Data

Depending on the company, relevant information may or may not be available to you in the form of personal information, telephone number, or email address. Collect data to identify trends in your existing prospectus and contact database. Use web analytics tools to easily see where your website traffic is coming from. By combining these details, you can create a buyer persona that is precise and extremely valuable to your business. For example, if you are a fashion brand, it helps to know that a large portion of your audience is interested in fitness and wellness, and this will influence your future content and partnerships. You can also talk to customers from your target group to find out what matters most to them in terms of business, as well as their goals and expectations of your product or service. If you are a B2B software company, this is very valuable to know which audience values customer service at competitive prices. 

Build a Customer Base

Here is a starting point for your digital marketing strategy: the online presence of your customer base and the commitment to your products. To get a complete picture of your buyer persona, your research pool should include people who are tailored to your target audience in its contact database. What kind of information should you collect about your own shoppers to influence your digital marketing strategy? This depends on your business and may change depending on whether you are marketing for B2B or B2C and whether your product is sold at a higher or lower cost.

Launch Digital Marketing Campaigns

seo optimization

A digital marketing campaign is the pursuit of a specific end goal, and it is the most important aspect of a successful online marketing strategy. If the overarching goal of your digital marketing strategy is to generate more leads through social media, then you can run a digital marketing campaign.

Use Compelling Headlines

Don’t forget to add compelling headlines that stand out on search results pages and get more traffic to your site by using carefully selected SEO keywords. If you are lucky enough to get a link to a website through a blogger email, this is one of the safest ways to increase website traffic. 

Get Quality Backlinks

If you want to rank higher and attract more visitors to your site, build as many high-quality backlinks as possible. If the author of a guest blog is willing to share content with your brand and build a relationship with them, it’s a great way to increase traffic to your site by inviting others to post high-quality, engaging articles on the site without spam links. Securing guest posts from reputable websites can help you build a brand at a bargain price and increase your blog’s traffic to all of your websites. And if you want to get more traffic to a page, make it easier for your audience to find and share it.  Keyword backlinks can be used to increase clicks and traffic to your website, among other things. 

Use Guest Posting

Guest posts are an even better opportunity if you focus on how to get traffic from your websites. This type of exposure is a great way to generate more traffic to your site from qualified visitors. 

Use Business Listings

Another way to increase traffic to your website is to be listed in a free online directory. You can also increase website traffic by adding links to the site through posts and videos. 

Developing a Digital Marketing Strategy

Competition creates opportunities for innovation in the form of new ideas, and as you grow your business, the ever-changing digital landscape can quickly become overwhelming, but how can you efficiently develop and sustain an agile digital marketing strategy? Would it be right to assume that much of our marketing strategies today are digital? 

Identify Your Goals and Tools

Identify your goals and the digital marketing tools you need, and always link your marketing goals to your company’s underlying goals. For example, if your business wants to increase online revenue, the marketing team will want to generate leads that will contribute to your success and create new customers and revenue streams for the business.

creating a digtal marketing strategy

Evaluate Your Digital Channels

Evaluate your existing digital channels and assets and identify the goals and digital marketing tools you need. When you review your existing digital marketing channels and assets to determine whether you should incorporate them into your strategy, it is helpful to look at the bigger picture first. Evaluate all your current digital strategy values as well as the potential benefits of each one. This will prevent you from feeling overwhelmed and confused and will help you assess them correctly.

Earned Media

Earned media refers to the attention you get through word of mouth marketing, and that is content you share with other websites, PR work you do, and the customer experience you deliver, whether it’s through social media, blog posts or other digital assets. If you are organically integrated, this is a great way to increase your presence in search results and bring more traffic to your site. 

Earned media refers to the recognition you receive as a result of your efforts, including the mention, or positive rating you receive or the content you share. This is the media component that deserves its rightful place in your marketing strategy, and, in turn, increases traffic to your landing page. To make your content more successful, you can post it on your Facebook page and tweet about it.

Paid Media

Paid Media refers to the money you spend to attract the attention of buyers and includes paid contributions, sponsored posts, and other media that you pay for in exchange for increased visibility.

Implementing Your Strategy

To better understand what this framework contains, let’s look at an example: Let’s say you created a piece that helps you generate leads. You know that you want to integrate different parts of the framework into your own earned and paid media just to work with them. To do this effectively, use your own earned and paid media framework to categorize the digital assets and channels you already use and decide what the best strategy is for you. 

Collect all your existing media and categorize them according to whether they have a positive or negative impact on your brand’s online presence. Your own channels are vehicles or investment properties over which your company has complete control. This refers to all digital assets that belong to the brand or company, whether it is your website, mobile app, social media account, or any other digital object.

Make sure you devise a high-level marketing plan to outline your annual marketing strategy and identify your top priorities. The overall goals for digital marketing must include a way to measure the success of your strategy with the right digital marketing tools. If you need expert advice, a marketing operations consultant can help bring your marketing and sales data together to analyze potentials and quickly determine how to improve your strategies for the future. Contact us for a free consultation.