How to Deal with Emerging Technologies

2021.06.14 06:00 PM By Joshua Taddeo, Principal Consultant
using modern technology at work

Understanding Technology

Businesses have long used technology in different ways, but now it is widely used by companies from all types of industries. Creativity allows you to use new and emerging technologies to create new competitive advantages for the company you work for. Emerging technology is a component in building a new solution. It is a technical innovation that is an ongoing development of a particular area addressing a specific problem usually to help businesses to succeed and gain competitive advantages. It can involve technological convergence which is a way of moving previously different areas in the same direction and unifying new technologies that have been developed recently or are in the process of being developed and will be developed in the next few years. The term "new technologies" is quite self-explanatory. However, new technologies do not always become disruptive. These newly introduced technologies eventually become part of the history of technology, and while they arise figuratively from the prominence or background of non-existence or darkness, the development of practical applications for the technology itself is largely unrealized.

Managing Emerging Technologies

Although there is sometimes no obvious correlation between a problem and an emerging technology, these technologies represent a growing toolbox of ways to solve problems. However, since emerging technologies act more as a solution component than a stand-alone solution, it is worth evaluating each technology to understand its functionality and drawbacks. The key point is that managing new technologies can require more than managing core systems and basic IT platforms. Technology management must therefore provide the capacity to support technology implementation and improved decision-making to meet the needs of new technologies and their impact on the organization. Identifying emerging technology management requirements will help organizations prepare for the future and remain competitive.

managing emerging technologies

Digital Foresight

So there are a number of new technologies that executives and managers need to know enough about before they can orchestrate a successful transformation. In order to identify emerging technology management requirements, which will essentially be in front of us in the next 5-10 years, it is useful to first look at the approach currently used to predict the technology itself. Managers should understand and implement the best practices in recruiting and retaining employees with new technological skills. If a team cannot take stock of business processes, managers do not know how, where or what to think about the potential of new technologies, there is a good chance that technology management issues will be detrimental to the company’s future. .

Managing Risks

Here we provide an overview of the emerging requirements for the management of new technology investments in the company. These requirements include:

  • New business models to support the adoption of technology
  • New and existing delivery channels
  • New technology options (including the use of cloud, mobile, and other mobile-first technologies)
  • Decision-making tools that support technology investments.

There should be a clear and consistent approach to the development and implementation of these new technologies throughout the organization. By forcing leaders to ask difficult questions, the approach presented here should spark a broad and important discussion that could ultimately lead to a better understanding of the challenges associated with managing the risks associated with emerging technological innovations. There will also be opportunities for different groups to participate in the assessment of new technologies, and this will be an opportunity to set priorities as each group learns about the different compromises that need to be made.


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Advantages of Emerging Technologies

Technology reduces the need for personal attention and manual expertise while improving customer experience and expanding the businesses' potential. It enables faster business operations, speeds up the sales process, and helps businesses scale exponentially. Let's review the benefits of emerging technologies for businesses.

Reliable Data Management & Security

It makes it easier for companies to collect and store their data, reduce manual work, and improve data accuracy in tracking, collecting, and forecasting. Electronic security systems with biometric alarms ensure the security of the organization and its data. Information systems are managed using technology to help organizations organize, coordinate and operate their products. The National Institute of Standards and Technology (NIST) guidelines should also address the fact that the newly introduced technologies are more useful than ever. Companies can utilize these emerging technologies to secure their networks, protect their data, and prevent many other risks by identifying security weaknesses, such as decentralizing information and improving access authentication. Adaptation to the risks associated with the Internet of Things and Artificial Intelligence should focus on incidents that are proven, not worst-case scenarios that are hypothetical and associated with new technologies. In determining which resources and practices are appropriate in terms of privacy and security of new technologies, companies should focus on responding to known risks.

business process

Improve Business Processes Management

It can be used as a tool for managing business processes such as customer service, sales, and marketing. Business operations become more efficient, more cost-effective while improving customer satisfaction. It can help the management overall, which in turn influences the process improvements, productivity, profitability, and sustainability of the company.

Create Better Customer Relationships

Things like live chat systems, social media, mobile phones, and other mobile devices are useful for maintaining customer relationships. Technology improves communication between customers and businesses, making it more convenient for businesses to do business.

Improves Employee Engagement

It is now easier for people in different departments and positions to communicate and observe the tasks that affect different employees resulting in better transparency and communication within the organization. Whether it is via SMS, Video or Zoom calls, online messaging, or email, important and urgent messages won't be missed or ignored. Mobile technology also facilitates in motivating employees to make better customer connections through the use of promotional emails and newsletters.

Enables Cloud Computing

Small businesses also benefit from cloud computing, when they do not have enough resources to employ the same tactics as their competitors. Cloud computing enables companies to monitor the work of their competitors and learn from their mistakes and successes. Cloud technology helps to share resources, information, and software across a network of computers. Market leaders include Google, Microsoft, Amazon, Apple, Facebook, Google Cloud Platform, and Microsoft Azure. A leading CRM solution provider like Salesforce helps bridge the gap between employees, customers, and businesses. It provides access to data such as sales, marketing, trending topics, customer service, product information, and more.

Establishes Brand Awareness

Technology also ensures that companies can stay in touch with their customers and potential customers through social media, which can be used to promote the organization and gather feedback from customers. The constructive criticism and pressing concerns of the audience should be addressed to build a positive image of your organization. Companies can also improve their visibility on the Internet through business listings which would help the right customers find their businesses when searching for targeted or relevant keywords.

Technology Trends

Many innovations include the use of artificial intelligence and blockchain technology, as well as the application of the technology in a variety of applications.


leveraging emerging technologies


Artificial Intelligence (AI)

There are a number of individual technologies that a company can implement or explore. However, the focus has solely been on artificial intelligence, particularly on improved process modifications. The fact that emerging technologies are integrated components means that they are almost indistinguishable from processes. The use of data analysis and automation covering enterprise management applications continues to develop, making AI-powered applications an extremely powerful tool for entrepreneurs. AI has dedicated customer support applications, i.e., customer self-service, and it uses application integration. It eliminates the need for third-party services such as customer service and even billing. With the rise of AI. technologies such as those which involve hyperautomation is continually being explored. Hyper - Automation is a part of Robotic Process Automation (RPA) and It can be used to replicate tasks that require the use of human skills.

Content Management Systems

Content management systems are used by companies such as Facebook, Google, Twitter, YouTube, and other social media platforms that allow you to easily create and modify content. It is becoming easier for companies to organize and perform this kind of work with Internet resources, which is efficient and cost-effective compared to the amount of manual work required for the same work.

Blockchain Innovations

Experts believe blockchain has the potential to transform industries using artificial intelligence, including creating new business models such as smart contracts, digital wallets, and digital currencies. Some experts believe blockchain will have a major impact on industries that are changing the overall industry with artificial intelligence.  AI has the ability to create more efficient, secure, and cost-effective businesses.

Voice AI

Internet of Voice can either be used as a human-machine interface (HMI) or as a voice assistant in the house. You can get customer feedback with applications like UserVoice and Get Satisfaction, a webinar application that enables content to be efficiently shared within the corporate community. 

Leveraging Emerging Technologies

Although the Internet has been open and public for nearly three decades, executives at almost all companies still struggle to figure out how to use digital technology to advance their business strategy. The rise of new tools, applications, and digital solutions has only saturated the market and made it a challenge for small businesses to determine the best technology advancements they can leverage. How have these new technologies, including mobile device use, webinars, mobile applications, and social networking, changed the way business leaders think about strategy? 

With Universal Creative Solutions operations consulting, we can help you develop a strategy that works for your business to face the challenges of managing emerging technologies. We equip you with the tools you need to ensure business success and sustainability. Technology will constantly change, and your strategy will have to be versatile to accommodate its continual development.