How to Improve the Digital Transformation Process in Your Company

2021.12.13 01:25 PM By Joshua Taddeo, Principal Consultant
developing a digital transformation strategy with your team

When major changes are implemented within a company, executives usually set their focus on dealing with new and unusual digital tools and forget that internal processes also need to be transformed. To avoid common mistakes in pursuing digital transformation, you need to start with a process plan. With operations consulting at Universal Creative Solutions, we intend to establish a process plan for smoother changes in the digital transformation process. Read on as we further discuss the steps to ensure a successful transition.

Digital transformation is much more than adopting and implementing digital technologies. Every company needs to set goals and objectives that serve the company’s interests by changing the modes of its operating systems. Whenever an opportunity presents itself, the company should do their best to leverage these tools to take advantage of it. 

Digital technologies such as social media and other mobile apps, and cloud computing are now an essential part of the business world. Most companies fail to modify their internal processes according to the need of the hour, which is why they tend to fail. The COVID 19 crisis has shown how crucial it now is to immerse your business in digital solutions and platforms for long-term success. The use of on-site and remote switches has managed the crisis better and could emerge even stronger than before. Social media platforms such as Twitter, Facebook, LinkedIn, and other social networks have proven their importance as of late. 

digital transformation process roadmap

Process Mapping

Start with mapping the internal processes of customers in the product discovery phase. We need to connect the people who implement our business ideas with their processes to achieve a complete digital transformation that adds value to the company.

Mapping is a visual tool that allows everyone in the organization to see the development process and understand why the transformation is necessary. By simply mapping processes, companies can identify blind spots they did not know they had. Sometimes, small changes have a big impact.

Simplify Processes

The transformation ultimately begins with the automation and simplification of strategic processes within the company. Minimize waste, use of data, and use data more efficiently.

Companies can introduce new scripts that have predefined commands written on them. In this way, the company can make processes more efficient and flexible. Mechanical robots are being trained to learn all the tasks humans used to perform. By implementing these innovations, the banalest tasks can be eliminated, and ever-so-complex data can be processed.


Digital transformation refers to a change management program. Even though every company is supposed to treat it like one, know that customers can also automate the functions that lie ahead. What can be improved by automation, and how can it help customers in the future?

Digital Communication

The need to talk to your employees about everything that is about to change in the company cannot be overstated, especially in the context of digital transformation.

Traditional face-to-face channels remain important; however, it is extremely essential to create channels of communication – something that every employee feels comfortable using. They should know they are valued, heard, and acknowledged, especially when the team is not together in the office, and digital communication has proven to be one of the most important elements of success.

It is essential to collaborate and connect; therefore, every company should introduce communication tools that every employee of the company can use. These tools should be accessible to everyone so that there is no communication gap.  Use messaging software. This will relieve staff of delays due to lack o

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Data Management

Now, companies can manage, maintain, and keep track of their data. Data management helps to make use of existing information in a way that was supposed to be impossible before. 

Data management can organize data, making it easily accessible so that users can quickly find the necessary information.

Digital transformation should include not only data management but data analysis. Using data governance, companies can also track and analyze data and how it is being used. It makes data more accessible and accessible to the right people and organizations.

managing digital transdormation processes

Data Analysis

Organizations that have average revenue growth have introduced their employees to analyzing data streams and developing digital products together with customers and partners. Companies that have achieved average cost savings have been able to introduce personalized content, make better use of data and introduce new products and services such as mobile apps and cloud services.

Those who have significantly improved customer loyalty tend to adopt common technology platforms and ensure continuous visibility. This leads to lower operating costs, better customer service, higher customer satisfaction, greater customer loyalty, and faster customer acquisition and retention.

Tips for Increasing Digital Transformation ROI

Measuring ROI in terms of digital transformation can be difficult in the increasingly important category of technology budgets and because initiatives transcend functional and entrepreneurial boundaries and need time to produce results. IT executives can take action to increase the long-term value of their companies through digital transformation.

ROI Analysis

The ROI framework for leading transformation efforts is an important aspect to guide the process. Many organizations may focus on projects that increase a company’s resilience, but these steps are now beyond the reach of IT executives, who face high financial hurdles as technology budgets are stretched by pandemics. CEOs, executives, and strategy consultants who support strategic initiatives have the occasional opportunity to better understand the ROI of digital transformation initiatives.


The direction of strategic transformation can be difficult to quantify, owing to the flexibility required to drive particularly innovative and critical efforts. 

It is crucial to establish a direction, build consensus and formulate expectations of the return on investment. The focus of the business strategy is on releasing ROI contributions, which accelerate returns by increasing sales and opening up new customer segments and markets.


If you look at companies that have been able to implement digital transformation campaigns, they have competence groups that achieve high values. This diversity of bright spots encourages innovation, and when they work together, it leads to higher productivity, better customer service, and higher profits.


Provide the necessary business and technical basis for initiatives and lead the development and implementation of new business models, business strategies, and technological solutions. A truly transformative digital initiative will be cross-functional, so the team must represent all parts of the organization that benefits from the outcomes that it seeks. IT executives who achieve the best results from a digital initiative use comparative analysis to measure the impact of their digital program.

Work Segments

Smaller work segments enable trials and errors. Companies can learn approaches that respond continuously to rapidly changing business conditions and accelerate the delivery of targeted results. This approach will make it easier for project managers to avoid project overruns and other inefficiencies.


developing a digital transformation strategy

The most successful companies use operations consulting and market expertise to accelerate digital transformation, no matter what they want to do for themselves. But organizations that see a big bang for their buck are doing so with their digitally experienced technology partners, including strategy experts and strategy consultants. Long-term transformation efforts are cumbersome to manage, implement and focus on, but they can be structured as agile activity outbursts that allow organizations to continually refine their goals as they evolve along the way.

Continuous Development with Digital Transformation

As you’ve probably noticed, the world has undergone some pretty drastic changes in recent decades. While the invention of next-gen technologies has much to do with this shift, the way we act as a society has also evolved, and it should not be overlooked.

There are several company-wide activities and projects that are gaining momentum and achieving results at different speeds on the journey, but the common theme of all these activities is a welcome change. Identifying projects and activities that produce tangible, quantifiable results is crucial to fostering such change with one goal in mind. Digital transformation is a crucial part of the transformation process for any company, not just in the digital age.