Is your website failing to generate enough traffic, visitors, leads, or sales? If you're fed up with your rivals outranking your pages on Google, it's time for a change. Understanding what SEO is and how to rank higher will help you make important business decisions.
Fortunately, hiring a managed SEO company to take the load off your shoulders and deliver you high-quality results is perhaps the fastest and most effective way to get more traffic and revenue in your business. In this article, we'll cover what managed SEO is, the benefits, along with the basics of how to improve your SEO.
How Much Can SEO Increase Traffic
When performed properly, you'll be surprised by the SEO impact that it can have on your business. Of course, how much SEO can increase website traffic largely depends on the Keyword you're targeting and where your page ranks on the Google search results.
Each web page has the opportunity to rank for many keywords at once. And each Keyword has a specific search volume associated with it. The search volume can be defined as the number of search queries that a specific keyword receives in the search engine. For example, if the Keyword for "local chiropractors near me" gets 10,000 searches per month, then you can expect to get a large portion of those searches if you're ranked on the first page of Google.
Simply put, the better your SEO strategy is, and the more keywords you rank for, the better chances you'll see increased traffic to your site. However, it's also important to note the quality of traffic you receive. Low-quality traffic can be simply traffic that consumers landing are your page aren't a good fit for your business. Perhaps, they live in a different region than where your businesses serve. It's better to target more long-tail keywords (keyword phrases with 3 or 4 words at first since they are more specific to your customer's needs.
To illustrate the power of SEO, there are some stats that point to the effectiveness of how SEO can bring the right audience to your website.
- Search is the best drive of traffic to content sites, outperforming social media by over 300%.
- 2.55 trillion searches are performed per year.
- 30% of all searches online are related to a location.
Whether you're a small mom-and-pop shop or a large corporation, leveraging SEO is one of the best ways to see increased traffic on your website.
Elements that Increase Web Traffic
By understanding the elements that make up your Search Engine Optimization, you can craft a strategy that is customized to your needs. There are plenty of ranking factors that Google checks for. It's important to know these factors so that you can evaluate your own site to see which elements you need the most improvement on.
The most fundamental aspect of a good search engine optimization plan is implementing the right keywords in your website. This means adding them to your title, head tags, meta descriptions, and content. Of course, they must be added naturally so that the search engine doesn't perceive these keywords as spam. Keywords inform the search engines what the site is about and shows them that the pages are relevant to what visitors search for those particular keywords. Your goal should be to utilize long-tail keywords to have a better chance of ranking high and attracting highly qualified leads to your website. There's no point in receiving thousands of visitors if those visitors aren't interested in your content or the product you're selling.
If you're location-basedlocated-based, it's best to include works that relate to the specific location that your business serves. You'll need to add the regional names and cities so that the search engine will have to know where your business is located. There are lots of tools that can help you with keyword research, such as:
- Google Analytics
- Google Trends
- Agency Analytics
In addition to using keywords, your site should have quality content that readers find valuable. While search engines can't read your blog posts, they use metrics that can determine where your content is worth recommending to their search engine. The first sign that Google uses is the length of content. While length isn't the end-all-be-all, it does tell the search engine whether there is substantial content or not.
Longer blog posts ensure that the article answers the search query with the level of depth that it deserves. Search engines like Google want to see that you're creating comprehensive content giving users what they want. According to Hubspot, the average length for a blog post should be anywhere between 2,100 to 2,400 words.
Of course, the content should be high-quality as well. There's no point in producing long pieces of content if readers don't find it valuable. Search engines can see how long users are on each website, which gives them a good estimation of whether your blog post is worth reading or not. Here are some ways to make your blog content more readable for visitors.
- Break your content down into subheadings
- Use images videos that are relevant to your site
- Use proper backlinking to provide users with additional resources
- Produce content with practical information such as "how-to," tutorials
- Look at the best-ranking content for that particular term and try to produce even better content than theirs
- Incorporate bullet points to make it easier to read
- Use language that is easier to read
- Check for grammatical errors
Remember that quality always beats quantity. Ideally, you'll want to produce blog posts weekly to demonstrate to Google that you're consistently updating your content and providing more value to readers.
When it comes to content creation, posting more frequently and producing higher quality content helps to increase your search rankings and improve SEO. The more blog posts you public, the more topics you can cover. And when you cover more topics, your website will answer more search queries. Well-written content that provides tremendous value ranks significantly higher than low-quality content pieces.
Another significant ranking aspect is the number of unique domain names that link back to your site. The number of backlinks to your website tells search engines that other site owners are referencing your content on their sites. As a result, it means that your content is worth sharing, and people find it valuable as a credible source of information.
You can increase the backlinks that direct your website is by guest blogging. This gets more sights pointing back to your blog and helps you increase traffic and acquire new audiences.
Think of backlinking as celebrities. If a celebrity mentions your name, you're likely to be instantly recognized and rewarded. Getting published on industry-related authoritative sites are the best way to improve backlinking and build your domain authority.
Ways to Boost Traffic with SEO
There are a million ways to boost traffic using SEO. Since I'm sure you don't want to spend hours reading, we'll simply cover a handful of methods that are most effective and can be implemented right away. Rather than giving you generic advice like "produce better content," we'll give you less obvious ways to help increase your rankings, thus improving the amount of high-quality traffic you receive to your site.
Create a Keyword Gap Analysis
When creating a content strategy, you'll typically optimize existing content and create new content. While optimizing existing content can significantly improve how search engines index your site, you'll eventually get to a point where you've optimized all of the existing pieces that need to be made.
At this point, you'll be turning your efforts to content creation. The biggest mistake that site owners make is creating content blindly. Without a clear purpose and plan, it's difficult to justify why each piece of content exists in the first place.
One way to increase your rankings and outperform your competitors is to perform a keyword gap analysis. This strategy identifies keywords that are sending traffic to your competitor's websites instead of yours. A keyword gap analysis helps you find valuable keyword opportunities that you could be overlooking. Using this in-depth data, you can compile a list of keywords your competitors are targeting and ones they could be missing.
Keyword gap analysis helps you:
- Quickly identify new keyword opportunities
- Determine the keywords that are currently working for your competitors
- Identify questions that your audience is searching for online
- Figure out high volume and valuable keywords quickly
Using a keyword analysis tool like SEMRush, you'll be able to compare your site along with others. They'll produce a report that details each site and how their keyword profile overlaps. The report will tell you the following:
- Shared keywords, which are the keywords that both sites have
- Missing keywords, the ones that your competitors have that are ranking, but your site is missing
- Weak keywords, where your keywords rank lower than your competitors
- Strong keywords, where your keywords are ranked higher than your competitors
- Untapped keywords are ones where you don't have a ranking for, but your competitors do
- Unique keywords are ones that you are ranked for, but none of your competitors do
- All keywords are the combined list of all keyword rankings between your site and competitors
The report will tell you what keywords you should be targeting to move the needle in your SEO ranking. Although brainstorming can work, it's better to simply look at your competitors' data to see what type of keywords and content are currently drawing a large audience. Then you can replicate those keywords and topic ideas into your own and simply make them better than your competition.
Earn Authority Backlinks with Digital PR
One of the biggest challenges that most site openers face is earning authority backlinks consistently. Backlinks are easily one of Google's top-ranking factors. While there are many link-building strategies, digital PR is one of the best methods.
Think of it as producing and promoting content to publishers, editors, and journalists that they'll want to link to in their articles. This content may consist of:
- Expert insights
- Tools and calculators
- Research studies
Using the right story can deliver large numbers of editorially earned links from respected publications. Digital PR has many benefits such as:
- Driving referral traffic
- Increasing brand awareness
- Creating social engagement
- Generating sales
- Putting you in front of customers where they are consuming content
The best way to get your content accepted by authoritative publications is to view it from their perspective. Create compelling content that readers want to share, which means becoming the expert in your niche. Perhaps you can create a new angle that breaks free from the norm that other experts are spouting. Or maybe you've got a large list of data that proves something to be true.
How Managed SEO can add value to your business
Using professional SEO management services means hiring outside help to get you the best rankings on search engines. These services are dedicated to helping you not only get traffic to your site but high-quality traffic that helps grow your business.
Today, a company that provides excellently managed SEO services can be your best friend. That's because they are experts in SEO and know the best solutions to provide excellent results.
Here are the main benefits of managed SEO:
They are affordable
Having an in-house dedicated SEO department can be quite costly, especially for startups. On the other hand, managed SEO is much cheaper and can be done by a smaller team. Rather than paying hourly to your SEO team, this outside company gets paid a monthly retainer fee. Furthermore, they are only incentivized to work based on results.
They deliver high ROI
SEO can deliver outstanding return on investment for your business. Most marketing approaches are quite costly. Advertisements require a lot of upfront capital without any guarantee of results. Furthermore, it requires consistentconsist output of expenses. With SEO, you can receive traffic from content you produced months or years ago. By creating evergreen content, you'll be exponentially growing the value of your site. Furthermore, SEO isn't very costly.
You remain focus
Learning how to rank is another skill set that requires a lot of time to learn and get good at. As a business owner, your time is probably better spent delegating the responsibilities of SEO to a professional. Learning and doing it on your own will only lead to subpar results and increased stress. Hiring managed SEO services help you to focus on the revenue-generating activities in your business and better serve your customers.
How much ROI can I get from Managed SEO?
When making any financial decision in your business, it's vital to analyze the ROI that you can expect to receive. SEO is likely the most cost-effective strategy to achieve the biggest return on your investment.
The ROI can vary depending on the industry. Some industries like financial services experience a whopping 1,031% in their SEO investment over three years. In this industry, it takes nine months to break even. In the real estate market, on average, managed SEO can provide 1,389% ROI on their investment, and it takes about ten months to break even on their investment. The numbers are quite astonishing, especially when you measure the ROI in the long term.
In the short term, it's possible to see a short-term loss. That's because it takes some time for Google to index and rank your pages. Furthermore, it's within their algorithms to not trust new pages. In fact, about 60% of pages that rank within the top 10 of Google search results is at least three years old.
It's important to think long-term when analyzing ROI. But when you do, the returns are better than just about everything else in the market. Sure, you could see an immediate return on ad spend tomorrow, but it's unlikely to produce a 1000% increase over time like the stats mentioned above.
What's Included In Managed SEO Services?
Now that you know what managed SEO is and its benefits, let's look at the different types of services it covers.
Research and analysis
The research is done to provide you with a road map for what needs to be done to achieve your desired results. This may involve a technical SEO audit to look for technical errors and on-page factors on your site that could bring down your rankings.
No matter which industry you're in, it's important to perform a competitor analysis. Managed SEO service providers can use competitors analysis tools to see what your competitors are doing and discover opportunities that you can leverage to outperform them. This discovery can dictate your strategy and help you take advantage of your competitor's weaknesses.
Your managed SEO provider will uncover a list of keywords compiled during the competitor's research. These keywords are the key to unlocking opportunities in your business. It provides content ideas and tells you the keywords that allow you to garner the traffic that you're looking for.
Most businesses that don't have much SEO experience will have a lot of on-page issues. Your managed SEO partner can help to identify these errors and optimize your page. Perhaps it's adding a site structure, improving loading times, or fixing broken links.
Backlink analysis revolves around finding opportunities and risks to acquire more backlinks. The managed SEO company will discover the quality and quantity of the links your business needs to generate. They'll identify strategies and publications to target to land more backlinks.
SEO is a time-consuming process, yet it's highly lucrative in bringing traffic and new customers into your business. Having the right SEO strategy and implementation of the strategy will allow your business to grow over the long term.
At Universal Creative Solutions, we cover the full spectrum of SEO services to get your business to reach its marketing potential. We use cutting-edge technology and up-to-date strategies to get your site more traffic, leads, and customers. Additionally, we provide a fully-tailored plan customized to your industry and business. If you have questions or want help, book a free consultationn appointment to see how we can help!