Integrated Marketing Services
At some point, capable CEOs may call for a deep dive examination of their existing marketing strategy performance. They want to whether the return on various marketing campaigns like email marketing, social media content, blogging, and digital ads justifies the investment of resources and why they are not hitting their revenue targets set forth by the leadership team.
If the reality is not living up to your expectations, it might be time to leverage marketing consulting and managed marketing services. Skilled marketing consultants conduct research and analyses and find ways to reach your desired outcome. A full-time marketing agency can help, but higher-level strategic decisions are also needed. Thus, integrated marketing services can be the best option since it offers an array of both managed marketing services and marketing and operations consulting. This gives you a truly end-to-end solution that covers all bases to get your marketing out of stagnation and on track to hit your revenue goals.
Our Approach
.From research to implementation, we employ the right strategies and produce effective marketing initiatives. At Universal Creative Solutions, we are an extension of your marketing team. We add value by giving a well-thought-out marketing strategy based on data and research. Then we put up innovative, effective digital marketing and advertising campaigns that all work together to help customers meet their objectives and earn a return on their marketing investment.
We can be your marketing partner and act as your marketing department, or we can work with you on a project basis with a special focus in one of our many internet marketing service areas, or we can do both.
Why Integrated Marketing?
Why Integrated Marketing?
Integrated Marketing combines both outbound, inbound and other marketing tactics to promote accelerated success in companies. It's a marketing approach in which marketers place customers as the center of their whole campaign and attempt to deliver a consistent message to customers through marketing channels' synergy.
This multi-faceted approach ensures you can deliver tailored marketing content to specific audience segments, regardless of where they interact with your brand. In the past, most brands thought of digital marketing and public relations as siloed services that work independently. That's changed – and for good reason. Here are some of the benefits tied to integrated marketing services.
Digital Marketing Services to Scale Your Business
Digital Marketing Services to Scale Your Business
Your business is stagnant and can't seem to break the invisible barrier that's holding you back. You struggle to capture leads and see your desired ROI for marketing efforts. As a result, you feel stuck and frustrated. You know there are better solutions out there. The competition is passing you by and executing the most up-to-date marketing strategies to capture far more leads and far more sales. It's time to go beyond your in-house team to managed marketing services with Universal Creative Solutions.
Digital marketing is measurable.
Because digital marketing methods use the Internet, all of your marketing efforts can be tracked. You have an array of options when it comes to software for tracking your campaigns. With traditional methods, it's nearly impossible to link campaigns to real-world results.The improved tracking capabilities that digital marketing solutions provide help you evaluate your campaigns more precisely and improve their performance.
Digital marketing allows for precise targeting.
With digital marketing services, it's much easier to target your marketing and reach your target audience. These targeting capabilities enable you to reach the audience that matches your product or service, which improves the conversion rates of your campaigns. For instance, you can target online ads to people based on demographics, interests, past online activity, and more. With content marketing, you produce content your target audience is interested in, bringing qualified leads to your website.
Digital marketing is cost-effective.
Digital marketing offers greater flexibility in terms of a budget than traditional marketing strategies. With traditional methods, you typically have to make a large upfront investment, such as an investment in a billboard or TV commercial.
On the other hand, with SEO, if you create optimized content that targets relevant keywords, you can rank in search and win traffic without huge upfront costs. With Pay-per-click ads, you can optimize your budget, and you only pay when someone clicks on your ads. These lower barriers to entry allow smaller businesses to better compete with larger companies.
Services We Offer
Marketing Consulting Services
Marketing Consulting Services
Some companies can manage their marketing needs on their own. But those businesseshave large, dedicated marketing departments with employees specializing in every conceivable concentration.Few businesses have the expertise, time, and resources required to stay on top of the latest marketing trends and optimize their strategies. Even large corporations struggle with the break-neck speed of digital marketing and may look for assistance from a consulting firm. bringing qualified leads to your website.
- Lack of a comprehensive marketing strategy that covers every channel and touchpoint.
- Lag behind competitors on key
- Search rankings.
- Struggle to convert traffic visitors into qualified sales prospects.
- Fail to see an adequate ROI on inbound
- Marketing initiatives.
- Lack insight and data for marketing campaigns
Working with a marketing consultant gives you access to experts who live and breathe digital marketing all day, every day. At Universal Creative Solutions, we understand how every aspect of your marketing strategy impacts performance. They can tweak your marketing efforts to get better results. Our marketing consultants are well-versed in the many factors that determine digital marketing success, including:
- Strategic marketing.
- Project management.
- Persona development.
- Email marketing.
- Web development.
- Content creation.
- Operations.
- Performance analysis.
- Sales and marketing.
We're here to fill knowledge gaps, lend our specialized expertise to your marketing efforts and produce better results for your campaigns.
Managed Marketing Services
Managed Marketing Services
Hiring a full-time marketing staff can be quite expensive. That's why many small and mid-size companies are turning to agencies that deliver managed marketing services. With the global marketing spend projected to hit $1.3 trillion, it's more important than ever to spend your marketing dollars wisely. Many companies waste money on an unskilled marketing staff that doesn't deliver the results you're looking for. Outsourcing your marketing activities to experts can help you reach your business goals faster and cost you a fraction of the price of full-time employees. That's because rather than paying for hourly wages or salaries, you're simply paying for results. When it comes to implementing digital marketing services for small businesses, it's important to set the right foundation and start with result-driven managed marketing services instead of wasting limited resources on an in-house team that may not work.
When you work with us, our managed marketing services include:
- Search engine optimization (SEO)
- Content marketing
- Pay-per-click (PPC) advertising
- Social media management and social media advertising
- Email marketing
- Website maintenance
- Web design and development
- Conversion rate optimization (CRO)
There's no need to choose between each digital marketing service. We aim to provide the services that best suit your needs.
- Aren't operating as efficiently as possible
- Don't have standard or defined marketing processes
- Have a marketing strategy, but struggle to implement or execute them properly
- Marketing strategy doesn't operate seamlessly with your sales team
Marketing Operations Services
Marketing Operations Services
Universal Creative Solutions can help you improve marketing operations by increasing efficiency within your organization and aligning technology and strategy to your business goals.
Here are some signs you may need marketing operations services:
- Aren't operating as efficiently as possible
- Don't have standard or defined marketing processes
- Have a marketing strategy, but struggle to implement or execute them properly
- Marketing strategy doesn't operate seamlessly with your sales team
We help companies adopt best practices in areas like lead management, planning, and budgeting and build an end-to-end marketing workflow process where individual processes fit within a larger ecosystem.
Our marketing operations practices are built through working with a diverse client base. By being platform or system agnostic, we've been able to develop a unique perspective on how effective organizations operate and build the knowledge needed to work across any technical project.
At Universal Creative Solutions, we take a three-pronged approach to marketing ops - process management, marketing technology management, and data & analytics management.
Process Management
Process Management
When marketing a business to prospective customers, it requires a variety of processes, and our marketing operations team ensure that these processes deliver the desired results you're looking for
These processes include:
Brand Compliance
Brand Compliance
We make a detailed plan of action with the knowledge we have accumulated. We work with you and your employees because we know how important it is for everyone to understand the shared goals and pathway to success. We create the optimal marketing strategy for your company.
Content Creation
Content Creation
Next, we put the marketing strategy into action. We waste as little time in planning as possible to ensure your money has the best chance for return on investment.
Budget
Budget
We track the effectiveness of the new marketing strategy. We look at data and compare it to our goals. Marketing is always evolving, so we will keep tracking what is working and not working to optimize for the best results.
One of the core responsibilities of our marketing operations team is to manage marketing technology such as Customer Relationship Management platforms. When putting your marketing operations together, you need to pinpoint the marketing technology to better your company goals. We help leverage the capabilities of the chosen marketing technology to better all marketing efforts across the company.
Marketing Technology Management
Marketing Technology Management
At Universal Creative Solutions, our marketing ops teams perform the following activities for data and analytics management:
- Monitor ROIs from campaigns
- Monitor KPIs from campaigns
- Create a structure to report data to decision-makers and appropriate parties
- Analyze the data and make improvements on marketing campaigns
- Track conversions through strategies such as lead scoring
Customer Relationship Management (CRM) systems allow for automation by taking the data and tailoring a marketing strategy to customize the marketing approach to each prospect.
Managed SEO Services
Managed SEO Services
Business owners are often skeptical about hiring a marketing consultant. They wonder if they can trust a stranger to have their organization's best interests at heart. But if you want a precise and effective marketing strategy, hiring a marketing consultant is the single best thing you can do for your company. Here are a few reasons you should look into getting professional marketing help by hiring a marketing consulting firm:
What's Included With Our Managed SEO Services
Our Fully Managed SEO service includes everything you need to rank higher on search. Our complete SEO management service takes care of technical SEO, on-page SEO, content creation, and link-building aspects of your website. You get end-to-end SEO optimization done by experts to help drive maximum organic results.
Content Creation Services
Content Creation Services
We create content that converts. Every marketing asset aligns with your business goals, speaks directly to your audience, and builds a conversation around your brand. We know search engines, and we understand your readers. Let's create something big.
Universal Creative Solution's content creation process is simple yet powerful. The content is written for your target audience but optimized for search. Our content writers steep themselves into your specific industry to demonstrate original thought leadership. Inbound marketing is all about starting conversations with the right people at the right time.
Equipped with real-time data from leading content marketing tools like Google Analytics, we blog with intent. No fluff, no filler. Just engaging content with real SEO value to rank higher on search engine result pages.
We work to understand your audience, the problems they hope you can solve, and the content they want to read. Our content writing services put quality at the forefront of your content and SEO strategy.
Why Choose Us for Content Creation Services
There are many reasons to choose Universal Creative Solutions as your partner for content creation.
A Variety of Content Creation Services
We provide an array of content writing services, from creative to SEO-based content. Whether you are looking for an ingenious content writer, searching for an expert website writer, or hiring someone with proficient skills in press release writing, think of us as an extension of your company. Universal Creative Solutions are made with the collaboration of highly certified and experienced writers, possessing forte on different types of writing. It doesn't matter you run a business at a huge scale or have just rooted the foundations of your venture.
Not to mention, we create top-of-sales-funnel blog posts that build brand awareness and improve visibility for search engines, mid-funnel assets that nurture leads, and bottom-of-funnel collateral focused on turning leads into customers.
Copywriting Services
To captivate your target audience, keep their attention, and build a relationship, you must communicate your brand's story consistently and authentically. Whether it's the copy for your social ads, product packaging, ebooks emails, or landing pages, every word is an opportunity to communicate what you do, who you are, and why people should want to buy from you. Through powerful copywriting, you can form stronger connections, compel people to action, and cultivate relationships that set your brand up for long-term success.
Content that Drives Results
A typical Universal Creative Solutions blog post starts with data. Through competitive analyses, industry conversations, and analytics tracking, we review what is currently performing well and what has historically proven to have sustained results. We uncover searcher intent and collaborate with your team to scope out the topics that need to be written at that moment. From there, we formulate campaigns centered on your core themes, marketing goals, and target audience. We get the right eyes on the right content at the right moment. Our stance on blog content is simple: If it doesn't serve a purpose, we don't write it.
Content that Produces a Positive Return on Investment
Content that ProduBlog articles are top-of-funnel assets intended to drive web traffic and address customer pain points. Prospects have questions, and blogs help to answer them. A strong distribution and blog management strategy should be the entry point to your sales funnel. That's why our content creation process maps every asset to your business goals. There's a dollar amount attached to each article, and we strive to prove it.Before we put pen to paper, we get to know the industry, the topics, the trends, the audiences, the keywords, the angles, the experts, and the perspectives. Our content writers utilize the best SEO tools to lay the foundation for their contentes a Positive Return on Investment
A marketing consultant will build you the most effective marketing strategy.
Your company needs a solid, effective marketing strategy. Strategy always comes before the process. Without an adequate marketing strategy, tactics and implementation are a waste of resources. A skilled marketing consultant will spend as much time as needed to build the right strategy for you. We can implement the correct strategy before new marketing goes live or integrate new strategies while active plans have been launched.
Social Media Marketing Services
Social Media Marketing Services
Social media isn't just a place to connect with friends. 74% of consumers use social media when making a buying decision. And there are over 3.8 billion users across all social media platforms. That means there are many opportunities available for you to find and connect with prospective customers in your industry.
Social media helps you grow your brand which generates leads and sales while promoting a positive brand image to your target audience. This widespread need for an online presence on social media has paved the way for outsourced social media services.
At Universal Creative Solutions, we offer an innovative and comprehensive set of social media marketing services. We operate on many social media marketing channels like Facebook, LinkedIn, Twitter, Instagram, Pinterest, etc. Our social media management services can effectively improve visual branding, connect with your audience, generate leads, boost sales, gain customer insights, increase your inbound traffic, and stay ahead of the competition.
What makes us different?
What makes us different?
Effective social media management is more than just posting. It's about understanding your ideal audience and creating a tailored strategy to meet their needs. Our team lives and breathes social. We know what it takes to achieve breakthrough results, and we put our passion into each of our social media marketing strategies.
Universal Creative Solutions provides a full end-to-end solution when it comes to social media management services. Whether you're a startup looking to gain your first few followers or you're an enterprise that wants to expand its impact on social media, we can help. Our social media management services include:
B2B or B2C Social Media Marketing
B2B or B2C Social Media Marketing
The main objectives of our social media marketing service are creating brand awareness, forging a strong relationship with your audience, and increasing the business website's exposure.
For this, we generate compelling content strategies and enticing social ad campaigns to fuel the crowd of relatable audiences.
Social Media Advertising Services
Social Media Advertising Services
We help businesses like yours generate a positive ROI on your marketing, which bolsters our reputation as a brand advertiser. Thus, we wisely spend their advertising budget by targeting the specific demographics of their audience.
Our social media experts run customized social campaigns based on the interests, age groups, locations, income, and online behavior of your prospects.
Social Media Consulting
Social Media Consulting
You provide us with your company objectives, business models, and target audience details, and we offer you a holistic strategy that will place your brand in front of your audience. We help companies increase their brand visibility customer engagement level and generate more top-line revenue. Branding is the driving force to your company's success.
Our social media consultants work to establish your brand values and guidelines and integrate them with your social media strategy. Our content experts will understand your brand personality and convey the message in the same voice.
Social Media Monitoring
Social Media Monitoring
The conversation around your brand on social is equally important. Our professionals will keep a keen eye on elements like what is being said about your brand and how customers perceive you. This empowers your company to remain one step ahead of your competitors.
Reporting and Analysis
Reporting and Analysis
At Universal Creative Solutions, we use key performance indicators to track the progress of your online presence. We don't bombard you with irrelevant stats. Instead, we focus on the key metrics that move the needle in your business. Additionally, our social media managers will provide you with weekly, monthly, and quarterly reports on the performance of your social channels so that you can see how the channels are performing.
Choose Universal Creative Solutions
Choose Universal Creative Solutions
Marketing shouldn't be a pie-in-the-sky dream that gets put off. At Universal Creative Solutions, we listen to your needs and help to turn your lofty vision into a reality. It begins with understanding your market and your existing marketing strategy. Let us help you get on track to hitting your business goals this year and beyond. Book a free consultation call to see how we can help grow your business.
